Demand products For 2025
Trends ebb and flow, so if you’re looking to start an online business to ride the ecommerce wave or add new products to your existing store, you might be wondering what is “in: for 2025.
1. Apparel
The average American family spends upwards of $1,700 clothes per year. More and more of those consumers are buying per year. More and more of those consumers are buying their clothing online, so much so that online shopping has become more popular than in-person shopping. And the demand for clothes shopping online is high, and it’s still growing.
With the vast sales channels available to both sellers and consumers diversifying where you sell online sets you up for even greater success. As this Statista survey shows, Amazon is particularly popular with consumers, followed by online apparel shops.
A great way to get product ideas is to keep up with the trends and offer what’s popular-whether that’s the newest style of jeans or selling on new marketplaces.
For example, newly launched TikTok Shop is a new shopping platform that is creating waves in the world of ecommerce especially for clothing brands. Apparel brands have the ability to leverage the platform to share details about how their products fit, showcase how they can be styled, and more Checking the Tik Tok Creative Center can help you see what kinds of clothes are trending or what users are most interested in (i.e free shipping or 50% off deals).
2. Skin Care And Beauty
The skin care and makeup industry is booming. Valued at over $18 billion USD in 2022, the industry is growing rapidly and bring in over $30 billion USD by 2026.
While the skin care and makeup market is dense, there is plenty of opportunity for small and medium sized beauty brands to make a splash. With a innumerable variety of product listings, skin care and makeup is a vast market that brands can enter.
3. Perfume
Another beauty product is emerging as a best seller for 2025: perfume.
Valued at over $60 USD and growing, the fragrance industry is booming. Among ShipBod’s thousands of merchants, perfume was a top seller during the Cyber shopping weekend in 2023.
Major players like Chanel, Yves Saint Laurent, and Dolce and Gabana are at the top of the industry but trendy, smaller perfumeries are gaining traction. Additionally, brands that create “dupes” for expensive, luxury fragrances (such as Dossier) are making once unattainable scents available to a broader customer base.
4. Pet Supplements
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On average, dog owners spend over $1,000 per year on their pet and cat owners spend nearly $700 on theirs.
There’s no denying that people love their pets….And they’re willing to spend money on high-quality pet products to ensure they’re happy and healthy.
This is especially true for pet owners in North America. This region is the leading market for pet supplements. Consumers in this region would be a great target audience for brands interesting in offering pet supplements.
Nutripaw experienced treat supplements and expect to scale because of their success:
5. Shoes
Nearly half of American consumers have purchased shoes online in the last year.
There clearly a demand for shoe retailers online. If you’re interested in stepping into this sector, there are various factors shoppers focus on when shoe shopping online Consider these insights:
- 84% of shoppers are concerned about price
- 78% of consumers read ratings and reviews
- 56% of shoppers look at images submitted from customers who have received the item
- 51% of customers review the exchange policy
Taking these into consideration can help you generate more revenue from an already popular industry.
6. Supplements and Probiotics
Probiotics, functional medicine, and digestive health have emerged as large trends within the health and wellness sector.
In fact, the industry has been growing at a compound annual growth rate (CAGR) of 13.7% and is expected to reach $67.7 billion USD this year. Probiotics were among the most popular items ordered during the 2023 Black Friday and Cyber Monday shopping holiday according to our data.
If you’re interesting in creating a shop dedicated to selling supplements, consult the FDA or country-specific regulatory body.
7. Cleaning Products
Cleaning supplies saw a spike in popularity beginning in 2020. The industry saw a spike of 6.5% in recent years and is expected to continue to increase steadily over the next five years.
The competition is fierce, but there is a market for everyone especially if you sell more eco-friendly, natural, and organic products. Nielsen found that 41% of consumers stated they gravitate towards items with environmentally friendly ingradients or packaging. This sector of the greater cleaning industry is growing quickly at a CAGR of over 11%.
8. Coffee Products
With over 60% of Americans drinking coffee every day, there is a need for coffee related items. Be it coffee mugs creamers, syrups or coffee itself this caffeinated beverage is in demand. Mushroom-based coffees are also becoming popular due to their adaptogenic properties known for reduced stress.
Non-dairy coffee creamer is another popular item. ShipBob’s customer Prymal is an example of the sector’s success:
9. Beverages
Non-alcoholic beverages are in the rise, in part due to Gen Z drinking less alcohol and wellness trends inspiring people to focus on their health. As a result, the popularity of other beverages are on the rise, especially in the United States ShipBob found that beverage sales increased by 598% over the 2023 Cyber holiday shopping weekend.
Non-alcoholic beer, wine and spirit sales were up 19.5% 23.2% and 88.4% respectiovely in the year. Other types of beverages like functinal energy drinks, sparkling water, probiotic sodas, mushroom coffee are also surging in popularity.
10. Toys
The toy industry was booming last year, bringing in $73 billion USD in revenue. Over the next few years, the toy and hobby sector will continue to grow, eventually breaking $150 million in revenue.
From toy cars and planes to puzzles and plush animals, there’s a lot your customers can choose from. If you’re looking to break into the toy and hobby space, now is a great time to do that.
